Minsk once again became a point of attraction for the country's business community.
The conference ‘Rocket Growth Strategy’ - a large-scale event that brought together entrepreneurs, managers and experts from all over Belarus - was held in the walls of the Beijing Hotel.

There was no room for abstractions at the event - only real cases, clear tools and working approaches. We discussed what growth leaders really care about:

• how to get out of operations and not lose control;
• what management models work in crisis and scaling;
• what is mature management in the new economy.

RTL Alliance - not just a participant, but a partner and an expert

RTL Alliance was an official partner of the conference and contributed to the expert agenda.
Gennady Gogenia, CEO of the company, spoke on the stage of the conference with the topic:

‘Marketing 2.0: How empathy and human-centredness are changing the rules of the game’

Gennady shared practical cases in which marketing is no longer just a sales channel, but becomes a point of contact with the real needs of people. The main message: today, brands that hear, understand and act with human intonation win.

Why it is important

RTL Alliance participation in such a conference is not about status. It is about involvement in the development of the country's business environment, about sharing experience and about shaping the market together with other strong players, not just adapting to it.

Do you want to work where marketing is not advertising but thinking, where ideas are important and people are valuable? Then check out the open positions on the RTL.team website.